Looking to shoot, film or write about the World Ski & Snowboard Festival? Every year we welcome media from around the world to get amongst the action and share their WSSF experience and stories with the world.
Stay tuned for the latest Story Starters, and details about how and when to apply for media accreditation.
Questions? Contact: email@example.com.
To receive media updates from the WSSF team, email firstname.lastname@example.org to be added to the WSSF Media List.
Media are welcome to use all images in the databank for editorial purposes, provided the photographer listed and WSSF is given a credit. To browse and download photos, check out WSSF’s Flickr account.
Want to share some great video content capturing all the WSSF action? The WSSF team puts together daily edits summing up all that’s going down, and other great content. Media outlets are welcome to embed these in their online coverage. To see what’s available, check out WSSF’s YouTube channel.
Stats & Facts
- The World Ski & Snowboard Festival (WSSF) is North America’s largest festival of snow sports, music, arts, and mountain culture.
- The World Ski & Snowboard Festival grew out of the World Technical Skiing Championships, which took place on Blackcomb Mountain in 1994.
- The first World Ski & Snowboard Festival was held in 1996, incorporating 22 sports events and competitions, including the World Technical Skiing Championships, the World Masters Alpine Open, the Westbeach Snowboard Classic, the Air Canada Whistler Cup, the Couloir Extreme Race, the World Ski Instructors Festival, Industry Week, and the Lifty Olympics.
- The World Ski & Snowboard Festival was founded by Doug Perry.
- The festival is currently produced by the Crankworx Events Inc. team.
- An Economic Impact Assessment conducted during the 2006 event found that the WSSF generated $37.7 million in economic activity for the province of British Columbia, with visitor spending and operational expenditure injecting more than $15.7 million into the Whistler economy. Over 28,000 hotel room nights were sold during the Festival, with 86% being directly driven by WSSF.
- A number of Olympians, X Games medalists and big mountain skiers have competed at the WSSF, including: Gus Kenworthy (ski), Sage Kotsenburg (snowboard), Mike Riddle (ski), Justin Dorey (ski), Maxence Parrot (snowboard), Henrik Harlaut (ski), Spencer O’Brien (snowboard), Sebastien Toutant (snowboard), Yuki Tsubota (ski), Roz Groenewoud (ski), Alex Beaulieu-Marchand (ski), Stan Rey (ski), Marie-Pier Préfontaine (ski), Robbie Dixon (ski), and more.
- On average, the World Ski & Snowboard Festival sees over 300 volunteers log more than 3000 hours every spring.
- The average temperature in Whistler Village during the World Ski & Snowboard Festival in April is between 0° and 11°C.
WSSF by the Numbers (2018)
Brands (Demo Days and Expo): 25
Spectators (on site): 17,963
Webcast views (Ski and Snowboard Big Air): 71,318