Alpine Initiatives to host a series of events to honour founder JP Auclair, April 10-11, during WSSF

WHISTLER, B.C. March 5, 2019 – The fifth annual JP Memorial will be held once again on Whistler Blackcomb during the World Ski & Snowboard Festival. The festival takes place April 10-14, with JP Memorial events staged Wednesday and Thursday.

JP was not only one of the greatest skiers to ever live, he also gave back to the mountain community by starting the non-profit organization Alpine Initiatives. Alpine Initiatives takes this time every year to bring the ski community together in a celebration of the life of JP.

“We are excited to continue the JP Memorial in Whistler by collaborating with the WSSF to bring the event to life,” says Ingrid Sirois, Alpine Initiatives Board Member. “It’s a great fit to host the event as Whistler meant so much to JP. It gave him friends and a community, opportunities to grow as a skier, and shaped part of who he was. It will allow a broader audience to celebrate the legacy of JP and grow the awareness around Alpine Initiatives.”

The JP Memorial is a gathering to remember a friend, a father, a hero and to simply have fun. It’s an intimate springtime event comprised of some pros, some ski-industry types and a bunch of people who simply love the mountains. Open to the public – everyone is invited and encouraged to join.

Lineup of Events:

April 10: Ski Shred Session, 10 a.m. –  2 p.m. (location TBA)

We will ski as a crew on the resort. A time to enjoy the beauty of the present moment and shred in honor of JP.

April 10:  Get together and registration, 5 p.m. – 8 p.m. (location TBA)

A time to enjoy good food, good drink, and good company. A time to just hang out and be together in honor of JP.

April 11: Quarter Pipe Shred Session, 11 a.m. – 2 p.m. @ Blackcomb Terrain Park
Meet @ FORLISE – 10 am to head up the hill to the quarter pipe in the Blackcomb Terrain Park. Registration @ Blackcomb Terrain Park – 11am : Sign up for the shred session on the quarter pipe. We will ski as a crew. A time to enjoy the beauty of the present moment and shred in honor of JP. Don’t forget to bring your helmet.

April 11: Freeski Trivia presented by Evo, 5 – 8 p.m. (location TBA)

Come one come all. Buy in individually or in teams to participate in the trivia night. Hosted by Micah Abrams (Former Editor for ESPN and Freeze Magazine, current Content Director of The Enthusiast Network).

For more information on the event and to register, visit www.alpineinitiatives.org. The World Ski & Snowboard Festival is a proud partner of this year’s event. For festival details, visit https://www.wssf.com/.

News: Press releases
Photos: Flickr
General resources: Media kit

About the World Ski & Snowboard Festival
The World Ski & Snowboard Festival (WSSF) is North America’s largest festival of snow sports, music, arts and mountain culture, April 10-14, 2019. Get fired up for progression, speed and excitement as the Ski and Snowboard Big Air competitions, the steepest ski race in the world, and finals of the Monster Energy Boarderstyle World Championships launch from Whistler. Soak in the best of mountain culture at art, film, photography, and speaker events. Get loud alongside musicians and DJs at the WSSF Outdoor Concert Series. Then keep the party going through elevated après sessions at Whistler’s renowned restaurants and bars.

This is the après of your season.
Soak it in. Go all out. Make it count.

About Alpine Initiatives
Alpine Initiatives connects people and mountains by fostering authentic experiences that pull you from the familiar to the untamed and nourish the body and mind. We build huts, high in the mountains, which celebrate the journey by offering a refuge for the human spirit to truly rest. We guide backcountry trips which offer a chance to unplug and connect with the natural world. These experiences help develop the skills needed to travel safely in the mountains, while providing the support to step outside one’s comfort zone. We gather every year to celebrate JP – his genius, humble creativity, kind spirit and desire to always do more. Inspire, Connect, Grow.

Alpine Initiatives is a 501(c)3 organization and is looking for outside brands and individuals to help sponsor this event. Please contact Ingrid Sirois at ingrid@alpineinitiatives.org for sponsorship opportunities.

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WSSF Media Contact
Julia Montague | Communications Manager, World Ski & Snowboard Festival

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